Newly created opportunity within the marketing function to manage and drive the strategy of the CRM function to optimise the retention of existing customers and acquire new!
Responsibilities:
-develop customer journeys and CRM strategies to promote ongoing customer relationships and communication with new customers
-implement marketing automation into marketing CRM
-draw insights from the data to strategise and improve campaigns to drive engagement and online sales
Experience required:
-prior CRM marketing experience in a b2c environment
-analytical skills- derive insights and strategy from the data
-Good communication skills to work with senior stakeholders in the business
-experienced with customer segmentation
No: R1661132
EA Licence No: 20C0336
