Customer Value Propositions
- Formulate customer value propositions with compelling insight-based segment-led sales pitches across entities to
- Drive sales and penetration of designated product mixes to align with company strategy
- Maximize untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
- Uplift channel productivity by strengthening the engagement and collaboration with Agency & Partnership Distribution
Product Proposition
- Define differentiated proposition as an "All-in-one" solutions provider across corporate and individual clients through advanced segmentation strategies to create a sustainable and competitive market position
Segmentation Modelling
- Build advanced segmentation model, execution plans and growth strategies back by research, data analytics and feedback from channels and other business lines with the ultimate goals to uplift cross-sell and repurchase
- Enhance distribution capabilities by formulating insight-based sales pitch, distributor journey, digital sales tool, on-boarding journey for Next Gen distribution to drive positive business outcomes
