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Head of Digital Acquisition

  • Location:

    England

  • Sector:

    Transformation & Change Management

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Martin Middlehurst

  • Contact email:

    Martin.Middlehurst@oliverjames.com

  • Job ref:

    JOB-092021-151349_1632342112

  • Published:

    26 dagen geleden

  • Expiry date:

    2021-10-22

  • Exciting opportunity to shape the future of the business
  • Lead from the front to support Leadership and Change initiatives

Client Details

Leading Financial Services business that are on a significant change journey and are looking for a high calibre person to support a transforming digital agenda and diversifying product base.

Description

Reporting to the Marketing Director, you will be a key partner to the Leadership team. The Head of Digital will be responsible for strategic leadership for the organisations digital transformation journey. In addition to the day-to-day management of the Digital Marketing function, you will identify and implement strategies that position the organisation for growth.

Key responsibilities will include:

  • Lead the strategy, planning, implementation and optimisation of all digital marketing activities that drive customer acquisition, retention, revenue and profit for the Group
  • You will own the Key Performance Indicators across all paid and non-paid media, with an emphasis on driving and converting demand around both planned and reactive seasonal events
  • Work with the wider marketing team in planning integrated seasonal and product-specific campaigns, understanding the margin and volume requirements needed to be successful
  • Work in tandem with the insight function, using advanced analytics and platform data to identify overall trend and demand volume for new opportunities, cross-sell and retention
  • Work collaboratively with the UX/Channel function in defining what on-site requirements are necessary to improve overall conversion
  • Ownership of all-channel digital forecasting, using top-down and bottom-up methodologies to provide in-year and multi-year forecasts that can stand up to finance and board-level scrutiny

Profile

  • You have demonstrated experience in digital marketing, with leadership experience running digital teams both internally and externally that include paid, earned and owned disciplines
  • You are highly numerically literate, with a passion for interpreting patterns in business data that drives decision-making
  • You have a deep knowledge of all different digital marketing channels and the inter-dependencies between them in driving performance
  • Possess a natural flair for forecasting business requirements and performance, working collaboratively with other departments to support this process
  • Proven success in developing and running traffic management strategies, defining the roles of SEO and PPC (among others) to deliver transformational gains in performance

Job Offer

This is a unique opportunity to utilise your skills, experience and leadership in an organisation looking to significantly grow its operations. An attractive remuneration package will be on offer for the successful candidate. In addition, you will:

  • Work with a team of agile innovators with a customer-obsessed mindset
  • Be working in a blended office & remote work environment
  • Collaborate with your peers in a modern, open-plan office
  • Have access to ongoing development & career opportunities
  • Participate in a regular calendar of social events

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