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Web Personalisation Specialist

  • Location:


  • Sector:

    Sales & Marketing

  • Job type:


  • Salary:


  • Contact:

    Federica Pierelli

  • Contact email:

  • Job ref:


  • Published:

    ongeveer 1 jaar geleden

  • Expiry date:


For a leading international company in the FMCG field, we're recruiting a Web Personalisation Specialist. If you like professional challenges and you want to join a revolutionary Innovation Hub, don't miss this opportunity and apply here!

Web Personalisation Specialist


  • Support the Web Team in advancing website Personalisation capabilities across our priority and strategic European markets;
  • Lead the coordination of Growth Hub campaigns inc. audience segmentation, facilitating asset production, agency management, overseeing/executing deployment and sharing results;
  • End to end execution when required, leveraging Adobe Target personalisation features to setup, implement, and perform post analysis;
  • Support with strategy development & hypothesis creation for A/B and personalisation tests;
  • Contribute to the development and identification of impactful projects, prioritising programmes based on consumer, capability & commercial objectives;
  • Proactively analyse opportunities and identify consumer behaviours that can be leveraged for testing;
  • Champion web best practice across Europe, leading trainings and producing educational material;
  • Identify trends and industry examples and drive innovation within the Growth Hub and European Markets;
  • Provide leadership, support, & expertise to direct reports and junior colleagues, helping them to develop their careers and provide them with learning opportunities;
  • Contribute to the inclusive team culture where people are recognised for their contribution.

Experience Required:

  • Experience delivering the end-to-end CRO process - pre-test ideation, hands on setting up and running of A/B Tests and post-test analysis;
  • Digital Marketing background with solid working knowledge of Adobe Target (Optimizely & Google Optimizely also considered);
  • Experience using at least one industry leading Analytics tool, such as Adobe Analytics, Google Analytics, IBM;
  • Campaign Planning and Workflow Management experience inc. working with agencies and third parties;
  • Knowledge of building customer personas and a solid understanding of customer journeys aligned to these
  • An ability to work as part of a team, working on multiple projects for multiple stakeholders at the same time;
  • Strong English language skills.

Permanent Contract

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