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CRM Lead

  • Location:

    Milan

  • Sector:

    Transformation & Change Management

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Chiara Fangareggi

  • Contact email:

    Chiara.Fangareggi@oliverjames.com

  • Job ref:

    JOB-092022-179008_1673893274

  • Published:

    22 dagen geleden

  • Expiry date:

    2023-02-15

Per il centro di eccelleza europeo di un'azienda leader nel mondo FMCG con base nord Italia, stiamo cercando una figura di CRM Lead che guiderà la strategia e le implementazioni a livello EU. Se hai almeno 8 anni in clienti del mondo Consumer Goods o in società di consulenza, non perdere questa opportunità. Clicca qui per applicare!

Per il centro di eccelleza europeo di un'azienda leader nel mondo FMCG con base nord Italia, stiamo cercando una figura di CRM Lead che guiderà la strategia e le implementazioni a livello EU.

RESPONSABILITA'

  • Set up and lead a new CRM function designed to support our European Markets
  • Champion and deliver Personalised Marketing, helping to achieve an uplift in customer revenue, satisfaction, and retention
  • Develop and recommend impactful CRM projects for the Growth Hub, prioritising programmes based on consumer, capability & commercial objectives
  • Work closely with other channel leads to ensure a consistent customer journey and timely delivery of joint strategies and projects
  • Lead capability advancing projects inc. end-to-end Personalisation campaign delivery and the testing & roll-out of new Salesforce enhancements
  • Accountable for the team's delivery of always on CRM assets, including in-platform campaign journeys and email templates
  • Drive process optimisation for the Salesforce Enhancement workstream, ensuring the Growth Hub PO and BA resource act as an accelerator for the region
  • Act as the CRM senior point of contact for all Growth Hub engagements
  • Provide regular updates on the team's outputs and performance to the Europe Growth Hub Lead and senior stakeholders. You'll be accountable for the team meeting their soft and hard KPIs
  • Align with other CRM initiatives happening across the global organisation
  • Lead on innovation and nextgen thinking for CRM in the industry
  • Manage a team of managers, offering support in the day-to-day and their career development
  • Recruit amazing talent and build a high performing team
  • Evolve processes to ensure efficient ways of working to maximise team output
  • Contribute to the inclusive company culture where people are recognised for their contribution

ESPERIENZA RICHIESTA

  • Digital Marketing with a focus on CRM
  • Hands-on experience and good working understanding of CRM tools, including Salesforce Marketing Cloud
  • Proven experience leading and growing a high performing and consumer focused CRM team within an ecommerce environment
  • Able to liaise and influence key senior stakeholders
  • The versatility and willingness to learn new technologies on the job
  • An ability to work as part of a team, managing multiple projects and stakeholders at the same time
  • Strong English language skills

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