Business Change Lead (Salesforce Marketing Cloud)
Trusted Media Business
London - Hybrid
Our client has enlisted our services to recruit a Senior Change Professional who will oversee a long-term (2-5 years) change and transformation initiative across multiple business units. The primary objective of this initiative is to streamline internal processes and align them, while also developing new systems, tools, and processes to facilitate the client's growth. The ideal candidate for this role will possess a proven track record of effectively managing change within a complex corporate sales and marketing environment. You should have a solid foundation in the principles and practices of corporate sales and marketing within a B2B setting. Although the focus of the program is not solely on technology, the successful candidate should have experience managing change in organisations where Salesforce serves as the primary CRM system and a marketing automation platform such as Salesforce Marketing Cloud.
Top of Form
- Using an established systematic approach, oversee and manage change initiatives throughout various business divisions and the scope of the program.
- Actively collaborate with program leaders during a complex transformation process.
- Collaborate closely with the program team and key stakeholders within the organisation to comprehend the anticipated business benefits and timeline, as well as their connection to the proposed changes.
- Create and implement a Change Impact Assessment to evaluate the preparedness of influential stakeholders and affected teams. Continuously refine and enhance the assessment as required throughout the duration of the change.
- Establish appropriate success measures for all relevant types of change and suggest methods for tracking these measures throughout the program timeline.
- Offer guidance and support to senior executives and managers overseeing affected teams, enabling them to effectively lead their teams through the change.
- Lead and coordinate effective program communications from the initial planning phase to implementation, adjusting the style, language, and communication channels based on the target audience.
- Provide consultation and guidance to affected teams throughout the program, developing and delivering necessary training, education, or support to achieve the desired outcomes.
- Proactively identify and address anticipated and persistent resistance to change.
- Assist in facilitating organisational restructuring and defining roles and responsibilities and release procedures on an ongoing basis
- Proven track record of supporting change within a complex business focused on B2B sales and marketing.
- The successful candidate should have experience managing change in organisations where Salesforce serves as the primary CRM system and a marketing automation platform such as Salesforce Marketing Cloud.
- Experience collaborating closely with teams responsible for Project Management and Business Analysis to develop necessary and intricate process changes, as well as implementing extensive and enduring transformations within the business.
- Proficient in driving behavioural and cultural change across various teams and departments within the organisation.
- Possess a solid and verifiable comprehension of how individuals and teams undergo the process of change.
- Well-versed in change management principles, methodologies, and tools, with practical experience and knowledge in this area.
- Exceptional oral and written communication skills, meticulous attention to detail, and a remarkable ability to establish relationships across the organisation.
- Expertise in driving transformative shifts in the operating model through the alignment of people, processes, and technology.
- Capable of influencing others and rallying them towards a shared vision or objective.
- Adaptable, resilient, and flexible in navigating through change.
- Highly effective in problem-solving and equipped with strong analytical skills.
- A background marked by successful involvement in both direct and matrix people management.
- Demonstrated business acumen and a thorough understanding of organisational issues and challenges.
- Proven experience in delivering successful large-scale organisational change initiatives.